Life is Good Launch


MARIETTA, GA – Framed in optimism: Life is Good and The McGee Group have partnered to help people focus on the good through a whole new lens. The collection features 16 ophthalmic, 17 sunwear, and 10 reader styles available for men, women, teens and kids, all inspired by inspirational people, places, and works of art.

“We are so excited to launch the Life Is Good eyewear collection with The McGee Group as a way to spread the power of optimism to even more customers” said John Jacobs, co-founder of Life Is Good.  “Through the stories behind the product, we hope to inspire customers to focus on the good and embrace the world with arms wide open.”

The eyewear collection features modern and comfortable frames for the entire family in a variety of acetates and eye catching colors. Each optical frame style is named after a “hero of optimism” whose story is an everyday reminder to focus on the good.

“Life is Good Eyewear is a perfect fit for The McGee Group as we were drawn to the brand because of the similarities in our stories. Both the McGee Group and Life is Good are American, family owned companies, with a desire to spread the message of positivity and optimism,” said Wayne McGee, founder and CEO of the McGee Group. “Life is Good is highly committed to helping children in need, with 10% of all net profits funding the Life is Good Kids Foundation.  While life is not always perfect or easy, life IS always good. We are excited to focus on all the good things that are happening, and start off 2017 with the launch of Life is Good Eyewear.”

The McGee Group is spreading good vibes in optical stores across the country beginning January 2017 with ophthalmic frames for men, women and teens range from $115 to $130 MSRP. Kids ophthalmic frames available in May will range from $100 to $125 MSRP. Retail sunwear frames retailing at $38 MSRP and readers retailing at $10 with coordinating cases will be available on and in Life is Good Genuine Neighborhood Shoppes.


The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of who are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit for more details, find a store near you at, and follow Life is Good on Twitter, Facebook and Instagram.


The McGee Group, celebrating 40+ years, markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group represents Badgley Mischka eyewear and sunwear, Vera Bradley eyewear and sunwear, Ducks Unlimited eyewear and sunwear, XOXO eyewear and sunwear, Totally Rimless and Argyleculture eyewear and sunwear by Russell Simmons as well as Trina Turk optical and sunwear. Life is Good is a welcome addition to their brand portfolio.


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