Trina Turk Eyewear Launch


TRINA TURK LAUNCHING EYEWEAR AND SUNWEAR COLLECTION WITH THE MCGEE GROUP

MARIETTA, GA – Renowned Golden State designer Trina Turk is proud to introduce the launch of her eyewear collection in partnership with the McGee group. Launching at Vision Expo West in Las Vegas Nevada this September, the collection features 14 ophthalmic and 8 sunwear styles. A curated selection of frame shapes are combined with signature Trina Turk prints to create modern, vibrant and wearable eyewear.

“We are very excited to launch our eyewear collection with the McGee group,” said Turk.  “We have enjoyed using the inspiration of color and print from our brand and interpreting that into this collaborative collection of cheerful California-inspired eyewear.”

Highlights from the debut sunwear collection include classics like the aviator frame of the Lazio ($128) as well as more dramatic pieces like the butterfly eye shape of the Seychelles ($168), and the oversized round retro frames of the Topanga ($168).

“We are proud of this new partnership and the trust placed in us. The Trina Turk brand enriches our current portfolio with the optimistic west coast styling that we were lacking in our current collection of brands” said Wayne McGee, CEO.

Sunwear pieces range from $128 to $168, while optical frames range from $185-$205. The collection is available beginning in September 2016 at Trina Turk boutiques and at TrinaTurk.com, as well as sold at eye care providers nationwide.

 ABOUT TRINA TURK

TRINA TURK is inspired by California’s vibrant multicultural mix, architecture, and landscape—a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina’s modern and optimistic outlook meld the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality. Founded in 1995, TRINA TURK celebrates Golden State style with eleven annual collections of chic women’s ready-to-wear and accessories, plus swimwear, recreation, a Mr Turk menswear line, residential décor and textiles, handbag, jewelry and eyewear collections. For more information, visit www.trinaturk.com.


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