Premium hand-designed styles for men, women, teens, and kids.
Life is Good Eyewear
It all started with 1 van, 2 brothers, and 3 simple words: Life is Good started with graphic t-shirts that helped spread the power of optimism and encourage the world to focus on the good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love. With Life is Good reading glasses, sunglasses, and optical eyewear, they help people do that through a whole new lens.
Life is Good is a widely recognizable brand with something to offer the whole family, with premium hand-designed styles for men, women, teens, and kids. Offered at an attainable price point for managed care or insurance coverage and no buy-in requirements, the Life is Good frames selection is a must-have in any optical collection. Your purchase has a purpose – Life is Good donates 10% of its annual net profits to help kids in need to The Life is Good Playmaker Project, teaching early childhood professionals to help over 1 million kids a year heal. Look good and feel good with the positive impact of Life is Good.
Markets Served
Spread good vibes, from your local optician’s office to your favorite retail store. We offer our fun and vibrant Life is Good Eyewear in both the Eye Care Market and Gift Markets.
Prescription Products
The perfect addition to your showroom, with exceptional support, style, quality
Eye Care Collection Features
Colors
The Life is Good sunglasses and eyewear collection features easy-to-wear, traditional shapes with classic, fun, and unique colorways for the entire family. Stand out in vivid hues, light-catching crystal acetates, fun patterns, and quirky frames.
Optimistic Quotes
At the core of the Life is Good brand is a mission to embrace optimism always. As a special surprise for customers, they incorporate positive, memorable sayings.
Sizes
Life is Good glasses are proud to offer a diverse range of sizes. Life is Good aims to accommodate men, women, teens, and kids of all ages, shapes, and sizes.
Gift Market
The positivity you know and love - available for everyday retailers, independent retailers
Gift Market Collection Features
Full Sun Protection
Our sunglasses are not only polarized, but they also offer 100% UVA/UVB protection. Stay stylish while shielding your eyes from harmful rays.
Reduce Eyestrain
Experience the Good Life with our Blue Light Filtering coating for all Life is Good Readers. Say goodbye to eyestrain on digital devices and embrace a brighter, more comfortable future.
Positive Vibes
Experience the positive vibes with All Life is Good Sunglasses, Readers, and Clam-shell cases! Each product features uplifting phrases to help you keep the good times going.
Giving back to communities
Life is Good - Playmakers
Empowering Early Childhood Professionals to Aid Children's Trauma Recovery
One in three children face severe adversities such as homelessness, abuse, or community violence, yet research indicates that a positive relationship with just one caring adult can entirely transform their lives. The Playmaker Project addresses this need by empowering over 16,000 professionals, known as Playmakers, with training and support to establish positive relationships and joy-filled environments where children can heal, learn, and flourish.